I am a Product
with 9 years of experience
in the tech sector.
I’m a product designer with 9 yrs of UX experience. I’ve worked at DBS, J.P. Morgan and Grab. I’ve had the opportunity to be located regionally in both Hong Kong and Singapore. What excites me each day is to drive digital growth that is rooted on user research and design systems.
ETF Stock Quote
My most recent project was to create an ETF stock code page for Private Banking clients. It was an enjoyable process to put together different concepts and solicit feedback from advisors. I pitched this concept to multiple business stakeholders and used data to validate the design.
JPM Design System
I built 96 components with 2,880 variants on Figma. Within 3 months, different design teams across the globe have utilized the library with over 464,342 inserts. I advocated and taught the team how to use auto layouts and was the gatekeeper to ensure that we maintain a certain level of consistency.
DBS TW Credit Card
In 2017, DBS bought over ANZ bank in Taiwan. And I was sent to create a brand new suite of digital offerings for DBS and ANZ credit card customers. The concept was to make a banking website less inanimate and more human by customizing rewards and making the experience more enjoyable.
DBS HK PayFast
In 2018, I was relocated to Hong Kong to work on the Faster Payment System. With PayFast, customers can transfer money instantly via mobile number, email address or by scanning a QR Code. I created the name PayFast and introduced quirky whatsapp stickers that you can send to your friends.
Digibank Mutual Fund
I had the opportunity to work on a project for DBS virtual bank in India to introduce mutual funds purchases on the mobile app. It was especially enriching to learn about different mutual funds purchasing behaviour in India, and be exposured to a different customer segments in another region.
DBS Login Page
in 2016, I asked myself how I can co-create my design with the banking customers? Based on this concept, I launched a photo competiton and published our customer’s photos they submitted onto this very iconic DBS Login page. The images with rotate with the different timings of the day.